Case Study
Esthetics Dental Studio
New organic traffic increased by 69% as a result of the successful website redesign.
Role
Visual Designer
UI Designer
Tools
Adobe Illustrator
WordPress
OVERVIEW
Esthetics Dental Studio has a reputation for being a Premium dental laboratory in Houston, TX.
Our client had the feeling that their previous website wasn’t reflecting the quality of work and professionalism they provide to their clients.
So they reach out to me and ask for help to do a complete website overhaul.
Their vision was to have a professional and functional website that would represent their brand, and the quality of work they offer, and be recognized as one of the top premium laboratories in the Houston area.
THE NEED
A completely new website redesign to match the current web design standards and trends.
THE SOLUTION
The main focus was on making sure the new website was accessible to every generation.
By developing a responsive design, we reassured that the site was designed for a multitude of devices with different screen sizes. Automatically adjusting the layout of their content to the available screen size, making the website responsive, easy to read, and easy to navigate.
We also used a slightly adjusted color palette, new photography, and new layouts.
The Starting Point
Branding Colors
My starting point was to create a three-color combination color palette based on the color of their existing logo.
That was enough to create variation and visual interest.
Color Scheme
In order to create a professional-looking color scheme, I took a few tones, tints, and shades of a giving color. In this case, the predominant color of our client logo is black.
Created a triadic color scheme where the colors are equally spaced around the color wheel. Incorporating four-color to create secondary elements that could be self-identified as CTAs or secondary buttons.
Next up
Navigation
Navigation challenges can be approached in a number of ways. Every website presents its own challenges, the good news is that there are ways of thinking about and organizing content that minimizes the risk of failure.
Content First
understanding your content is essential, it’s the backbone of website usability.
Keep it Simple
on desktop and mobile to make something easy to understand or do.
Clarity
is the core of website usability. Visitors come to your site with specific goals in mind.
The Prototype
I built an interactive prototype to show the client how our solution works live in the Browser. Cutting down production time in half for faster delivery and without compromising quality.
- Hero images and banners
- UVP – Unique Value Proposition
- Content highlights – blurbs and images
- Clarity of purpose – service pages
- Call to action – sales funnel
- Credibility factors – testimonials
- Lead magnets – email opt-ins
Content Organization
Organizing the website’s content for mobile it’s always one of my first priorities, to meet the needs of mobile users. One of the most challenging and complex elements of designing for mobile is asking the question, how content should be organized?
Mobile users’ needs are different from those using a laptop or desktop. Browsing behaviors will vary depending on which device it’s been used.
Mobile devices are usually used in portrait orientation, so we stacked content vertically to fit the narrow widths of mobile devices.
The Results
Designed and developed their very first responsive website, making it look great on desktop, mobile, and tablet devices.
Created a cohesive brand identity, incorporating graphics, imagery, footage, and design elements that align with their brand.
- Content creation for internal and sales pages
- Information architecture and web layout
- Design across web browsers & mobile devices
- On-page SEO
- Web security and care plan
- Testimonial and results
We had a great experience with Omar from EAM Solutions Online. After our first meeting with him, we knew EAM was the company for us. Omar would correct any concerns we had quickly and communication was great, even when ours wasn’t. He is very patient and genuinely cares. If you’re looking for someone to understand your business needs and develop an amazing website, Omar is the right guy to do it!
Short Term Results
One of the main goals of Esthetics Dental Studio, in addition to having a responsive website, was to increase traffic to their site. I measured the incoming traffic for the first 30 days after the website launched. Below you can see the immediate spike of traffic.
