Trinity Roofing and Restoration
A local roofing company leverages a Digital Marketing strategy to dominate the local market and double sales within the first year of implementation.
Web Designer & Developer
Digital Marketing Manager
Google Search Console
The client is a young roofing company established back in 2009 in Sugar Land, Texas. They serve a larger portion of the greater Houston area and Louisiana.
Like many other start-up companies, Trinity Roofing and Restoration grew its client base through word of mouth and traditional advertising, mainly, print media.
However, due to rapidly increasing competition in the roofing industry, along with the failure of traditional advertising, their growth was stagnant.
So, they needed to do a lot of catching up with twenty-first-century technology and implement a strategy to produce the desired results. That’s when I came in!
Roofing & Construction
B2B – B2C
Our client was looking to increase brand awareness and market share of their services in their local area and beyond.
They were aware that traditional marketing methods are still important, but digital marketing is where the real engagement opportunities lie to:
- Establish a strong online presence on all industry-appropriate platforms.
- Position the company website on the local pack and search engines to generate leads out of organic traffic.
In order to deliver a successful digital marketing strategy for our client, we had to start by assessing what specific short and long-term goals can be achieved.
Then we implement strategic tactics utilizing relevant channels to create value and draw customers in.
- Website Redesign
- Rebranding and Repositioning
- Content Strategy
- Brand Awareness
- Local Citations
- Search Engine Optimization
- Paid Media Advertising
An effective content strategy does not solely rely on only one tactic.
My approach was focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, drive a profitable outcome.
With the help of a copywriter, I planned and executed a well-researched blog strategy, designed not only for consumers but also aimed at search engines.
As part of the Content Strategy, we leverage the most impactful social media platforms to amplify the message and help our client promote their brand.
Our aim was to grow the follower base, and establish brand recognition in the local market. At the same time, generate leads and turn them into sales.
Google Local Pack Results
These citations are primarily important because help people find your business online. But even more, they help Google verify the authenticity of a local business.
The strategy included consistently building citations for the client. Making sure all the information is complete and accurate across platforms, directories, and social media channels.
In addition, Data Aggregators have been included as part of the campaign. Aggregators are key players in the local search ecosystem, making information available and distributing it to local directories and search engines.
“Having high-quality citations can help your business rank higher on Google search and maps“