Case Study

Startup Company  

Implemented User Experience principals and techniques to streamline the customer journey for signups. 


UX – UI Designer
Visual Designer

Design tool kit and technology stack

Adobe Photoshop
Adobe Illustrator


Companion Matters is a local startup that aims to help seniors and persons with disabilities stay connected with their loved ones.

They needed a solution where people can learn how the service work, select a package based on individual needs and desired level of contact, schedule the frequency of the calls, and set up a one-time payment or a recurring payment plan with a subscription.


Seniors citizens, baby boomers & persons with disabilities.



6-stage design thinking model

For this project, my role involved performing user research and competitor analysis, creating user flows, interfaces, wireframes, scheduling capabilities, and a payment gateway.   

I utilized a 6-stage design thinking model. The stages of the design thinking process are as follows:

  • Discover
  • Define
  • Design
  • Prototype
  • Test
  • Implement


First, I focused on figuring out a research strategy.

By conducting a usability test, and interviewing people who fit our user personas profile, I was able to identify any flaws in the initial UX model.

The users were family members or caregivers of people over the age of 62 who had a loved one living alone or in a retirement community.

An interview guide was created in preparation for the usability test. This allowed me to conduct interviews in a consistent and controlled manner.

Through interviews and research, I defined and refined the user persona, a critical task for the design process.

Who is the target audience and what do they need? What are their habits and culture, their personalities, and their limitations? as well as what their pain points and limitations are and how to address them.

The goal is to identify the users so precisely that the user experience will be familiar and with a minimal learning curve.


User flow in a UX design is essential for creating great user experiences that can streamline the user’s path. The problems they may encounter, and how to fix them. Help users find out what they need, and how to start the purchasing or check-out process.

Subscription Flow

Story Boarding

After defining the user’s path, I created high-level mood boards that expressed specific feelings and highlighted attributes.

Well-planned mood boards give me the chance to personally impact the design direction. This is especially helpful to gain momentum during the early stages of a project.

Moodboards are an awesome tool I use constantly to help me sell concepts, and ideas, especially when pitching to high-level executives.

Mood board
Concept board

Wireframe & User Flow 

Wireframes Flowchart


The homepage was intended to provide a central place for users to be introduced to the service.
And included a short video that explains how the whole process works,  reinforcing the information we are trying to convey in a more descriptive and engaging way. 

User Interfaces
User Experience mobile


I like to take a different approach on this one, I brake the mold!

In this stage, I build an interactive prototype to show you how our solution works live in the Browser.

This allows me to cut down production time in half for faster delivery and without compromising quality.

Reader size

Having an interactive prototype, allows me to test the solution early, and test often. One of the first things I look into is the level of detail, making sure it has high fidelity and adequate resolution on screens.

Then, I test the functionality, and how the solutions work in real environments. Is the solution fully functional and open to the user?  Can users easily navigate through it,  and at the same time, restrict certain areas that require signing or payment to be accessed?

Digital prototyping is exciting as the prototypes resemble the final product, allowing real-time testing and validation of ideas.


The development stage is a lot faster since I already have a functional prototype. At this point, I just make sure everything is plugged in correctly, clean coding, backend environments, plugin integrations, and cross-browser testing.

Usability Test

Performing a usability test allows me to know what users are experiencing, and at the same time compare the interfaces to industry standards. 

Having an evaluation scale helps to keep things simple, utilizing 3 ratings: “poor, fair, pass” Usually, I ask some people to test drive the interface, as they can identify more issues. 

There are sections with a number of questions for each section in the usability checklist: Accessibility, Navigation, Visual Information, and Labeling. 

Once a “good” rating is achieved in all the questions, I can be confident users will find what they need. 

This process will uncover issues I have missed, and identify the ones that were addressed successfully.  


Reader size Mobile


Deploying it to the live server so it can be shown to the whole world.

The process involves several steps such as; securing a hosting account, setting up DNS records, setting up a staging site, setting up a production site, and occasionally setting up email accounts for users.