Digital Ad Design

There are over 40 display ad formats on the Google Network. In order to increase opportunities for ad impressions, creating multiple variations on the mix is essential.

Utilizing the basic principles of design along with best display ad practices, I successfully completed the project for the Under Armour campaign.

Space is the number one limitation when designing digital ads. Composition is how all the elements are placed in a visual space.

Typographic Composition

Utilized to achieve the balance between the visuals and the type. 

The visual nature of display ads helps capture the attention of an audience and convey the message in a direct and eye-catching manner.

It should be memorable, so stays fresh in the audience’s mind.

The ad should be relatable to the target audience.

Easy to comprehend and understand.

Use to get trust in the target audence.