Digital Ad Design

There are over 40 display ad formats on the Google Network. In order to increase opportunities for ad impressions, creating multiple variations on the mix is essential.

I successfully completed the project for the Under Armour campaign by utilizing the basic principles of design along with best display ad practices.

Space is the number one limitation when designing digital ads.

Depending on the size of the ad, the task of placing all the necessary elements in the small area becomes very challenging.

Without a good composition, the design can literally fall apart. To create a cohesive design the placement of the elements in a visual space needs to have a good flow.

It’s best practice to start with hierarchy, in this case, the brand logo is number one on the list. Then I work on proportion and white space to create something aesthetically pleasing.


The visual nature of display ads helps capture the attention of an audience and convey the message in a direct and eye-catching manner.

When designing ad banners is important to make them relatable to the target audience. We want it to stay fresh in the audience’s mind, so it should be memorable, and creates trust.