Summary

I am a professional with extensive experience in digital marketing and web development. Possess a deep understanding of search engine optimization, social media marketing, analytics, and ad campaigns. Expert level developing websites with WordPress or markup languages.

Years of Relevant Experience

DIGITAL MARKETING 

YEARS

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SALES 

YEARS

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HOSPITALITY INDUSTRY

YEARS

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DIGITAL MARKETING

During the last thirteen years of my career, I have acquired knowledge of diverse business matters such as Digital Marketing, SEO, SEM, SMM, Google Analytics, Search Console, and more. I am familiar with a wide range of business management software such as CRM, Sales Force, and databases.

My excellent aptitude for creative problem-solving, combined with analytical thinking, and excellent data collection and analysis, give me an edge in this business. I have an entrepreneurial spirit, and outstanding communication and interpersonal skills. 

Digital Business Consultant
2019 – Present – Houston, TX

Web Designer and Developer  
 2009 – 2019 – Houston, TX

  • Improved lead generation for clients by focusing on data analytics and creative executions to produce measurable results.
  • Performed keyword research and recommended SEO strategies based on client needs.
  • Monitored campaign results, and analyze key metrics to improve conversions.
  • Implemented social media strategies to promote content using paid and non-paid advertising tactics.
  • Meet with clients to perform an initial assessment of their current marketing efforts and discover channels used. 
  • Organed and executed assigned projects on behalf of clients according to client’s requirements.
  • Helped clients to improve their marketing and support their business by providing guidance.
  • Analyzed and interpret data to discover weaknesses and potential problems, and causes.
  • Developed detailed advertising and marketing strategies to drive small and radical changes in clients’ online presence. 

Cornerstone Logo Front End Developer
2014 – 2019 Houston, TX

  • Developed and supported corporate website as well as internal marketing sites, and corporate intranets.
  • Successfully lead a team through an internet migration project from a static HTML platform to a .Net platform for SharePoint.
  • Developed a new corporate marketing site within the first six months of tenure.
  • Maintain internal corporate Intranet sites for key company departments.
  • Create responsive templates to replace older websites and bring them up to date.

Web and Graphic Designer
2012 to 2014 Houston, TX

Cornerstone Home Lending, Inc. – Temp Contract 
May 2014 – October 2014 – Houston, TX

  • Designed and developed responsive websites utilizing HTML, CSS, JS, and JQuery for over 900+ Loan officers nationwide.
  • Create HTML email templates for announcements and newsletters.

 Academy Sports and Outdoors. – Corporate Marketing division.
July 2013 – April 2014 Katy, Texas.

  • Worked on various brand development projects, sign creation, and magazine ads production.
  • Designed promotional digital banners for major sporting brands such as Reebok, Nike, and more.
  • Created covers and backgrounds for Academy sports and outdoor social media outlets.

Academy Sports and Outdoors. In-store Marketing Division.
Jan 2012 – Mar 2013 – Katy, Texas.

  • Collaborated with Academy Sports and Outdoors team to produce the weekly creative digital content and print weekly newspaper.
  • Coordinated with content production and department managers to launch an in-store signs catalog nationwide.

Better Homes and Gardens

Marketing Specialist
Chris Wylie Team – Better Home and Gardens
2011 to 2012- Houston, TX

  • Developed templates for e-newsletters, presentations, and reports.
  • Edited graphics, videos, and marketing materials for the company’s YouTube channel, websites, and Social Media outlets.
  • Created all communications collateral, including web pages, brochures, and fliers.
  • Followed corporate brand guidelines to enable brand consistency across marketing programs.
  • Assisted in developing and maintaining user-friendly websites.
  • Prioritized graphic workload and effectively coordinated multiple projects.
  • Developed, designed, and produced corporate newsletters and other promotional direct mail items as directed by the marketing manager

Personal Skills

  • Organization and time management
  • Creative thinking and practically problem-solving
  • Clear and empathetic communications
  • Giving professional presentations

Technical Skills

  • WordPress Development
  • Adobe Creative Suite
  • SEO – Local & On-page SEO expertise
  • Google Analytics & Search Console
  • Social Media Marketing Strategies

Digital Marketing Recommendations

SALES

Lone Star Chevrolet
Sales Consultant 
2007- 2008 – Houston, TX

  • Expanded customer base by 75% and increased production through the successful implementation of internet campaigns.
  • Developed daily and weekly sales strategies to consistently meet and exceed monthly quotas.
  • Made over 25 weekly sales presentations to improve the closing ratio from 1.95% to 3.25% on overall sales

Honda Cars of Katy
Sales Consultant
2008 – 2009
Katy, TX

  • Greet customers arriving at the dealership
  • Consistently met or surpassed sales quotas selling between 15 to 20 units per month.
  • Showcase vehicles and explain features and warranties to customers
  • Guided customers through the buying process and financing options.
  • Successfully negotiate car prices and trade-in values for customers’ vehicles

Skills

  • Exceptional customer service skills
  • Organization and time management
  • Active listening & Persuasiveness
  • Excellent Negotiation skills

Sales Recommendations

HOSPITALITY  INDUSTRY

Over 15 years of experience in the hospitality industry. During my career in the Hospitality industry, I strived to provide the highest customer service, and motivate and encourage the teams I managed while keeping revenue profits high and budgets on target.

Assistant Banquet Manager
2006 – 2007 – Houston, TX

  • Coordinated and managed over 100 + staff for the 71,300 square feet of function space including 38 meeting rooms and an exhibit hall.
  • Consulted with clients, and assessed requirements and needs for functions and events.
  • Effectively assigned and delegated duties and responsibilities to personnel in order to achieve 100% satisfaction with the service provided.
  • Communicated daily with the management team, arranged work schedules, set up rooms, and checked hotel requirements to ensure success at every event.
  • Acted as a liaison between event organizers, stewarding manager, catering manager, and other service providers to meet client requirements and exceed expectations.

Birraporretis

General Manager
2003 – 2005 – Houston, TX
As a General manager, I managed a team of 5 assistant managers and 60+ Front of the house and back of the house employees.
Managed budget and conducting inventory.

Banquet Manager 2002 – 2003
Catering & Delivery Manager 2002
Server, Bar, Delivery Driver 2001 – 2002


Assistant General Manager

Carrabas logo

Restaurant Server

G.O. – Gentil Organisateur
Bartender Sonora Bay, Mexico 1998 – 1999
Assistant Restaurant Manager Ixtapa Zihuatanejo, Mexico 1997 – 1998

  • Responsible for portrait and honoring the core values of Club Med Resorts;  goodwill, freedom, responsibility, multiculturalism, and a pioneering spirit.
  • Responsible to create a friendly atmosphere in the village by creating magic experiences and making Gentile Members’ dreams come true.
  • Worked as part of an enthusiastic team whose goal is to make vacations unforgettable.

 

Princess Cruises Buffet Steward
Pacific Princess – Overseas
Crown Princess – Overseas

  • Provided service on deck, Lido Buffet, the hamburger bar, and the ice cream bar.
  • Provided excellent fast food and drinks service to passengers in the assigned areas.
  • Performed some administrative tasks, such as answering phones, taking reservations, and giving out basic information.

 

Skills

  • Effectively handled and resolved customer complaints
  • Manage front and back of the house restaurant operations
  • Control operational costs and identify measures to cut waste
  • Ability to produce annual revenues and expenses reports
  • Policies and procedures and restaurant operations

Hospitality Recommendations

More about me

Involvement

  • The Houston WordPress Meetup.
  • Small Business Connection.
  • Houston Photowalk Photography club.

Interests and more

  • Bilingual in English and Spanish.
  • Drone Flying and Aerial Photography.
  • Beginner Guitar Player since Jan ’19
  • Conversational level Italian.